10 Website mistakes
10 website mistakes your small business website is probably making that’s costing you money
(and how to fix them)
How's this costing you money?
How to sort
#01
Use the top space on your website home page to clearly state what you do, who you help, what you sell etc. Ask someone who doesn't know you to view your website and tell you what they think you do. They should be able to easily tell you.
People will not stick around trying to figure out what you do. If your website is not clear, there's always the back button!
#02
How's this costing you money?
How to sort
Phones are now like mini laptops. People are using their mobiles for all things online and websites that don't optimise for mobile users will not keep up with user expectations.
Think mobile first. Ask how any website decision you make now, will work in practice on mobile devices. Work towards making your website more user-friendly on mobile.
#03
How's this costing you money?
How to sort
If your site navigation is hard work then people will not discover other parts of your website. They will just hit the back button if things get frustrating.
Work out your site structure to ensure that everything is grouped logically together. Make sure your navigation works on mobile. Don't have more than 2 levels on any drop down menu.
#04
How's this costing you money?
How to sort
Confusion or overwhelm causes us to become indecisive. We want to stop the pain, so again, the back button wins!
Create space around each text block and image. Don't use walls of text. Use headers and text breaks often. Allow your content space to breath. Check the site on mobile and tablet to make sure it is also balanced and has space.
#05
How's this costing you money?
How to sort
If your website visitors don't know what you want them to do, then most likely they will do what they like, and leave or not take any conversion path that you need.
Think out and map clearly the journey that you want your website visitors to take. Any call to action should reflect your business objectives and be an obvious next step for the user.
How's this costing you money?
How to sort
#06
Get a Google doc and draft out your ideas. Group them together logically. Speak directly to the reader as if they are beside you. Think about what your reader needs to know to help them buy. Overcome objections and sell benefits.
Good copy can make people stick around and read your stuff. Likewise poor copy will not be read therefore you don't get a chance to persaude or sell.
#07
How's this costing you money?
How to sort
You may have heard the saying, "the money is in the list", meaning the email list. You control this channel and it is still a major selling channel.
Use a pop up sign up form on your site. Have it timed to pop-up when the user has interacted with the site for a certain amount of time. Connect it to your email marketing software.
#08
How's this costing you money?
How to sort
If no one signs up to your mailing list, then you don't have anyone to remind about your business and you don't have an opportunity to build that "know, like and trust" necessary for sales.
Think hard about what would be valuable to your audience. What would encourage them to sign up. What key information or incentive could you provide?
#09
How's this costing you money?
How to sort
Reviews from independent reviews sites provide the social proof and credibility that can persaude a customer to buy from you.
Use a reviews widget to display your independent reviews on your own website. Have it automatically show your 5 star reviews and keep your reviews up to date.
#10
How's this costing you money?
How to sort
If you don't use good SEO tactics then your business will not be easily found in organic search, meaning less people will see your website. You will be invisible.
Use SEO tools to identify what you need to do to make your website SEO optimised. Don't keyword stuff. Keep everything reading very natural. Get good backlinks from high DR sites.
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10 website mistakes your small business website is probably making that’s costing you money (and how to fix them)
